What happens when a company mixes over 200,000 products; a global expansion and presence in more than thirty-five markets; and a base of over 3 million consultants? Find out in this new PIM case study from EnterWorks.
The story explores how a billion-dollar top beauty brand utilizes a product information management (PIM) solution from EnterWorks to streamline its process for managing and distributing product content to multiple web properties around the globe.
Expanding B2B to B2C
As one of the largest online business-to-business sales (B2B) organizations, the company set its sights on a new strategic vision of expanding its business-to-consumer (B2C) commerce. This would require launching and managing cohesive, effective product content across its global presence to drive a high growth in sales.
But first, they would need to tackle error-prone legacy systems and siloed data. What PIM/MDM features would they leverage to achieve their goals?
To read the full story, click here to access the free download.
PIM/MDM Solutions for Retail
This customer story is part of EnterWorks’ new series of case studies, exploring how retail customers can leverage a PIM and multi-domain MDM solution to address not only the effectiveness of product data, but how their product content tells a story and creates differentiated experiences.
Our customer stories exemplify how EnterWorks’ business-driven approach concentrates on designing a data model to your specific business challenges.
EnterWorks has pushed to the forefront of the PIM marketplace, particularly in demonstrating how our unparalleled Business-to-Business-to-Customer (B2B2C) collaboration capabilities enable retailers and brands to respond to customer demand for rich, omnichannel content in the customer’s channel of choice.
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