EnterWorks product information management (PIM) and master data management (MDM) platform caught the eye of EKN analysts during this year’s NRF show, according to a post on the EKN Research blog, NRF 2016: The Top 5 Solutions Flying Under the Radar.
EKN is a boutique research and advisory firm focused on business-technology insights in the industries of retail, consumer goods, travel and hospitality. The group offers prescriptive insights and assists executives in discovering disruptive technologies and vendors.
In its post, EKN noted, “The BIG Show – as the name suggests – provides a platform for retail technology providers to showcase their vision and capabilities. Given the nature of the beast, the largest vendors with the biggest microphones tend to drown out smaller, niche players in terms of share of voice at the show.”
EKN went on to name EnterWorks as one of the top five experiences and solution providers that flew under the radar at NRF 2016.
EnterWorks’ cloud-based PIM & MDM platform impressed EKN for its “complex data modeling to manage a vast array of product attributes and associations to create one view of product/content across all channels.”
EKN is keeping an eye on EnterWorks for its “very strong team of industry veterans (who) have assembled to bring PIM/MDM to its rightful place as a key strategy for omnichannel execution.”
The 2016 NRF Show served as a pivotal event for EnterWorks, with the re-launch of the EnterWorks Enable MDM & PIM solutions with retailers, brand manufacturers, partners, analysts, and the media.