Why PIM is Hot: The 30 Fastest Growing Private Companies to Watch

Recently, EnterWorks was top-ranked by The Silicon Review as part of the “30 Fastest Growing Private Companies to Watch 2017.” The EnterWorks team is honored to be included in Silicon Review’s elite thirty. Yet we are also proud to see Product Information Management (PIM) as top-of-mind for the preeminent print/online platform for business and IT professionals. It’s a spotlight on how game-changing technology is enabling companies around the world to manage and transform product information into persuasive and personalized content.

The Silicon Review praises EnterWorks for its market leadership in PIM and Master Data Management (MDM) solutions, as well as strong funding and leadership. The Silicon Review interviewed EnterWorks CEO Rick Chavie around how companies can deliver “the right content – enabled.” Click here to download a copy of the article.

PIM That Enables B2B2C

Why is PIM so hot? According to The Silicon Review, “firms like EnterWorks can transform the world of content marketing with brand new technologies and services that can add to customer satisfaction.”

So, how is EnterWorks growing so fast and catching the attention of those who know business and IT best?

It’s all about creating differentiating customer experiences, enabled through a single view of content across physical and digital channels. EnterWorks has set new standards for PIM/MDM excellence since its launch two decades ago. As a Virtual Data Base platform, it has served national-level government intelligence sources. Today, EnterWorks has notably evolved to transforming content marketing and product life cycle management (PLM) for a Business-to-Business-to-Consumer (B2B2C) model.

Serving the B2B2C model is critical for today’s businesses, who face constant digital disruption and the need to expand vertically. EnterWorks’ unique focus on B2B2C has caught the eye of analysts and experts for its ability to fully support product/service verticals. This spans the manufacturer, wholesaler, retailer, and dealer, as well as industry associations, regulatory institutions, etc.

According to the Silicon Review:

“With a mission to provide solutions that enable differentiated customer experiences through a single view of content across channels, [EnterWorks] continues to rule the market and establish ground rules for managing in a B2B2C collaboration model.”

Our PIM/MDM Momentum

Being listed by The Silicon Review was one of several highlights in a busy Q3 for EnterWorks. We also welcomed customers, partners, and prospects for an amazing Engage 2017 User Conference in Nashville (recap here), showcased our Enable™ solution advancements at Paris Retail Week, announced new strategic partnerships, and confirmed further funding by Black Dragon Capital to advance EnterWorks’ progression in MDM/PIM solutions. In addition, Forrester Research also just released its Vendor Landscape: Product Information Management (PIM), Q3 2017 report, including EnterWorks as a top vendor in the PIM space.

The momentum for EnterWorks and PIM/MDM is growing fast. To keep up, subscribe to our blog or contact us to learn more.

And remember to get a copy of Rick’s article here.

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.