Rick Chavie at 2016 NRF

The 2016 NRF Show served as a pivotal event for EnterWorks. We had the pleasure of sharing our leading Master Data Management (MDM) and Product Information Management (PIM) solutions with retailers, brand manufacturers, partners, analysts, and the media.

NRF’s 105th Annual Convention & EXPO took place January 17 – 19 in New York City, where over 33,500 attendees converged to identify new ways to enhance the customer experience and advance their retail business.

This year’s EXPO was packed with impressive devices, from holograms and facial recognition to magic mirrors and interactive displays. A recurring theme was around optimizing technology to lift sales. With the wide array of new technologies to test, the message was clear: when it comes to the customer experience, no retailer can afford to become stagnant. Experimentation and innovation are essential.

But with so many emerging customer touchpoints, the complexity of content management continues to rise. This hot button issue is moving to the forefront for retailers. That’s why we chose NRF to launch the NEW EnterWorks.

EnterWorks EVERYwhere

The EnterWorks booth attracted impressive retail and consumer goods companies. We demonstrated how our PIM and MDM solutions are helping retailers orchestrate product content collaboration within the business while exchanging consistent, accurate product information with suppliers, customers, partners, and marketplaces.

EnterWorks took part in several off-location NRF events including a Forrester keynote dinner co-hosted with Bridge Solutions Group that discussed the 2016 omnichannel and digital store predications. We also hosted a dinner with the Retail Analytics Council and sponsored the prestigious Retail Insiders Party, which was attended by over 300 senior executives.

NRF Keynote – Fender Speaks on Smart Content Management

Fender IT Director Chris Ingraham led an NRF breakout session to discuss the company’s implementation of a disciplined content management and distribution system to ensure a consistent, on-brand experience for customers. Fender implemented EnterWorks Enable PIM and MDM to help connect content for thousands of products across a worldwide dealer network and over 300,000 digital assets. View the presentation here.

NRF Big Ideas Session on Driving the Content Value Chain

EnterWorks CEO Rick Chavie led a Big Ideas session with David Meany, VP of e-commerce at Orgill, and Ken Bonning, Partner at Orion Advisors Group and the former senior EVP at Kohl’s. The panel shared lessons from the retail front lines on mastering the shift from physical to digital commerce throughout the content lifecycle.

Sharing our Story with Media and Analysts

EnterWorks started off the week with several important announcements, including our new partnership with retail IT consultancy, Sophelle. Read the press release here.

Additionally, we announced that EnterWorks was featured in Gartner’s recent report, Critical Capabilities for Master Data Management of Product Data Solutions. Download the report here.

We held interviews with analysts from Gartner, Forrester and Digital Clarity Group, and spoke with members of the media about how retailers can utilize PIM and MDM solutions to orchestrate a common platform for all product information, internally and externally, for a single view of content.

RIS News Editorial Director Joe Skorupa sat down with Rick Chavie to discuss EnterWorks’ role in harmonizing content across and within the retail enterprise.

Chavie noted, “One of the ways people have thought about MDM and PIM has been very much a supply chain focus…but the world has changed, and it’s much more dynamic. The challenge now is to make it a much more rich experience bringing all assets together in a demand chain focus, or content value chain.” See the full interview here.

For more information about EnterWorks PIM and MDM solutions, contact us or download Preparing for PIM: First Steps to Getting Ready for Your Product Information Management or Product Master Data Management Initiative (as featured on Information Management).


Susan Magi

Susan Magi

Susan Magi joined EnterWorks in June 2015 as Vice President of Marketing Programs. She has broad experience in all facets of business marketing, including brand and product management, direct marketing, analyst relations and market research. Magi came to EnterWorks after serving as the senior marketing executive at Riversand Technologies, where she led global marketing, demand generation, sales operations and analyst relations. Magi has extensive experience in retail and commerce from her prior marketing roles at VendorNet/eBay and Blue Martini/Escalate Retail, where she managed corporate marketing, marketing communications, demand generation and inside sales. Magi holds a Bachelor of Business Administration degree from Florida Atlantic University.