B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment

Product Information is an increasingly hot topic in the omnichannel world. There’s much to be said around how Product Information Management, or PIM, helps deliver a differentiated customer experience. But what role does PIM really play in driving profitable fulfillment?

Recently Forrester helped answer that question with a webinar presenting fresh data from the firm’s report, The Forrester Wave™: Omnichannel Order Management, Q3 2016.

EnterWorks along with Bridge Solutions Group hosted the event, titled “B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment.”

We were thrilled to have George Lawrie join us as Keynote Speaker. Lawrie is Vice President, Principal Analyst serving Application Development & Delivery Professionals at Forrester.

Powering Through New Challenges and Channels

Firstly, to kick off the webinar Lawrie delved into the new challenges brands face today. For example, the role smartphones, online research, and easy returns are playing in pleasing customers. And, in turn, driving profits.

The connected, omnichannel customer wants in-context, personalized, rich and relevant content. Hence, brands, distributors and retailers must adapt by learning how to excel using content as a weapon.

Furthermore, Lawrie discussed driving superior performance in traditional and e-commerce channels. Forrester research and data highlighted the importance of the content value chain as well as the implications that on-demand has in forcing companies to transform themselves into more dynamic, B2B2C models of digital and physical collaboration with trading partners.

Practical Steps on Profiting from Product Information Management

Finally, Lawrie revealed practical steps to profit from PIM. We shared strategies that have driven profits in B2C and that are creating new waves with leading digitally-forward B2B brands.

To hear these insights, click here for a replay of the webinar.

Along with learning how to drive profitability from Product Information Management, the webinar also shares how to:

  • Contend with the proliferation of new product introductions;
  • Leverage consumer demands for rich media, community content, accurate product information and availability;
  • Provide faster, more flexible delivery and return options;
  • Use product content to reduce the incidence of returns;
  • And increase ‘customer life time value’ and ‘inventory turn’

Lastly, we would like to thank our Keynote Speaker George Lawrie along with Jim Bengier, Chief Customer Officer at Bridge Solutions Group, for sharing their knowledge and insights with us. It was a powerful session!

So, let’s keep the conversation going. Contact us to learn more about our Product Information Management (PIM) and Master Data Management (MDM) solutions.

Rick Chavie

Rick Chavie

Rick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.