Ensure a Happy Ending to your PIM or MDM Software Story with the Right Solution Integrator

Partnership news announced this week from EnterWorks and Codifyd Inc. tees up a quick yet important word on Solution Integrators – sometimes also known as System Integrators and Software Integrators. As many businesses have discovered (the hard way), integration companies are far from equal. In fact, selecting the right Solution Integrator may hold the key to ensuring a happy ending for your Product Information Management (PIM) or Master Data Management (MDM) implementation.

Why Use a Solution Integrator?

PIM and MDM software – along with Digital Asset Management (DAM) – are sky-rocketing to the top of IT priority lists. These software solutions provide a “single, centralized truth” of product data for sellers, distributors, and manufacturers by addressing unique requirements such as publication, internationalization, workflow, imagery management, and content enrichment.

While businesses recognize the “mission-critical” nature of PIM/MDM, it can be overwhelming to begin a complex software project. (We address this issue in our helpful resource paper, Preparing for PIM)

Therefore, many businesses desire to use a Solution Integrator to lessen the risks involved. In addition to PIM and MDM platform knowledge, integrators can provide expertise on accompanying or related software and technology offerings. This can help clients to maximize the full potential of their investment.

For example, Codifyd has deep PIM and MDM expertise specifically with manufacturers and distributers that positions product content in the context of the customer’s buying experience. When B2B companies work with Codifyd to deploy an EnterWorks PIM/MDM solution, they can trust they’ll be equipped with a competitive content advantage. As EnterWorks CEO Rick Chavie noted, “We see great upside as our collaborative content platform has powered B2B companies for over a decade, which is a great, natural fit with a partner such as Codifyd with methodologies and tools proven to deliver superior returns on content.”

Selecting a Solution Integrator: Ask the Tough Questions

When it comes to selecting a Solution Integrator, don’t sacrifice quality for speed or even initial cost. After all, there’s a lot at stake. For example, the time it takes to launch, overall cost of ownership, and the project’s long-term success.

When preparing for a PIM or MDM software implementation, organizations should consider several critical success factors for their Solution Integrator. Top concerns include the integrator’s approach to implementing a system within a complex environment, as well as the tools they have available. Looking at these factors is a good place to start. However, the fact is many integrators use the same tools and methodology.

So, with that in mind, why do so many major software implementation projects go south? Projects typically go wrong when organizations fail to fully consider – and vet – an integrator’s true (proven) expertise. When it comes to PIM/MDM projects, lack of familiarity with the software and scope of the project is a major source of failure. Ultimately, projects can fall short in terms of cost, schedule, quality and meeting overall requirements.

To determine the expertise of a Solution Integrator, ask the tough questions:

  • Will you be interacting from start to finish with talented personnel who have experience implementing PIM/MDM software in your specific industry?
  • How does the company guarantee this proven expertise?
  • Are references available for full vetting? Who can vouch for their past deployments, as well as their current skills and future reliability?

EnterWorks partners with progressive companies that share a similar passion for accurate and enriched product content. We align with proven, trusted technology vendors, resellers and system integrators. The goal?  To deliver market-leading product information management, multi-channel publishing, and digital commerce solutions for a single view of content that enables a differentiated customer experience.

Do you have questions about beginning a PIM, MDM, or DAM software deployment? Curious about choosing a Solution Integrator? Contact us for a chat with one of our experts. And check out our great partners here!

Kerry Young

Kerry Young

Kerry Young joined EnterWorks in 2006 when Ennovative, Inc., the multi-channel publishing software company he co-founded, was acquired by EnterWorks. He directs EnterWorks’ operations and leads EnterWorks’ professional services and consulting organization, ensuring effective customer implementations and ongoing success. Mr. Young brings more than 25 years of technology and business management experience to EnterWorks, having served as CTO for a subsidiary of the Dow Chemical Company, and earlier as VP, Information Technology for Marshall Industries, a $1.7 billion industrial electronics distributor. He previously managed information systems for a subsidiary of McDonnell Douglas Corporation. Mr. Young holds a B.S. degree in Computer Science from Cal Poly, San Luis Obispo and an M.B.A. from California State University Fullerton.