EnterWorks CEO shares insights and key learnings for brands from semiannual event

STERLING, Va. – October 20, 2015 – EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, attended the 2015 MDM and Data Governance Summit, which was held in New York from October 4-6 with nearly 500 senior-level, data-focused executives in attendance. EnterWorks CEO Rick Chavie participated and saw current market changes reflected in every aspect of the event.

This year’s MDM and Data Governance Summit maintained a traditional focus on governance, data quality and on a variety of data domains from customer to product. But this year also saw the emergence of big data, the cloud and Internet of Things (IoT) as prevalent topics. In its annual Digital Universe study, IDC projected a 10-fold increase in the amount of data by 2020 to reach 44 zettabytes, with 10 percent of that information being machine-produced IoT data.

“Attending both the MDM Summit and Shop.org in the same week provided me with an insightful look at the differences between how data-focused and commerce executives are responding to disruption that data technologies are causing,” said Chavie. “While MDM speakers are often more focused on master data that is internal and structured, they recognize that external data (such as reference data, IoT and big data) can extend the reach of MDM’s impact beyond a company’s four walls. For presenters at Shop.org, external data is necessary to mine customer intent in order to provide compelling customer experiences.”

According to Chavie, MDM Summit attendees are exploring the most effective ways to own and control their data and establish it as a credible competency within their organizations, with suppliers and partners, as well as with their customers. For master data management, a market that’s predicted to be worth more than $26 billion by 2020, to be effective, collaborative data management that can overcome internal silos and executive resistance is essential.

“People are now realizing that content networks don’t have boundaries. Companies must streamline and syndicate content and reach a wide variety of channels while leveraging all the assets at their disposal, including user-generated content,” continued Chavie. “To respond to the need for dynamic and compelling content, the participants in the content value chain, from manufacturer to retailer, must work together to address the personalized needs of today’s demanding customer.”

EnterWorks® Enable, an enterprise-level platform supporting content collaboration within and across enterprises and networks, enables companies to  manage and enrich data and content collected from supply chains to demand chains, from brand content to user-generated content (UGC). The EnterWorks platform supports the content value chain from supplier to end customer, providing a single view of data and content for merchants, category managers, marketers and sales executives.  

To learn more about EnterWorks and its data management solutions, visit enterworks.com.

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.