Combined Innovation and Expertise of PIM Leader and Fastest Growing Distribution Platform Will Accelerate Manufacturers’ and Distributors’ Reach into New Commerce Channels

STERLING, Va. — June 24, 2015 – EnterWorks®, a market leader in solutions for acquiring, managing and transforming a company’s product information into persuasive content for marketing, sales and omnichannel commerce, and Shotfarm, provider of a powerful cloud-based product content network, today announced a strategic partnership that brings innovation to the growing product content management space.

As customers place increasing demands for compelling content on manufacturers, distributors and retailers, effectively managing product content has become a necessary core competency. As part of a Master Data Management (MDM) strategy, EnterWorks Enable Product Information Management (PIM) helps companies acquire, enrich and distribute a single, accurate version of product information across multiple channels. The complexity of managing diverse channels requires embedded best practices for data governance and stewardship, and EnterWorks Enable includes enterprise workflow for powerful collaboration on product content among internal and external stakeholders.

Shotfarm is the fastest growing and most widely adopted platform for the collection, management and sharing of product descriptions, images and videos. As businesses evolve toward more collaboration in product information, companies need efficient omnichannel methods of leveraging their PIM solutions with product content assets. Shotfarm’s ability to integrate diverse content workflows and enable multiple ecommerce channels has gained wide acceptance as evidenced by the nearly 10,000 manufacturers, distributors and retailers on the Shotfarm platform.

This partnership combines the innovation and expertise of both EnterWorks and Shotfarm. The result is a seamless and complementary platform exchange of accurate product information.

“EnterWorks’ and Shotfarm’s combined platforms speak to the essence of solving the demand for dynamic, updated and relevant content that all of our customers face,” said Rick Chavie, CEO of EnterWorks. “Our dynamic data modeling for the product content value chain and our experience in multiple industry verticals, when combined with Shotfarm’s content assets and network, will generate added value for our collective customer base.”

“This collaboration will focus both EnterWorks’ and Shotfarm’s offerings where our customers gain the greatest benefit: managing and distributing superior product information to drive sales to their customers,” said Mike Lapchick, CEO of Shotfarm. “By linking the Shotfarm network to EnterWorks’ leading PIM technology platform, the partnership will accelerate our push into new enterprise market segments.

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive content that drives higher sales and new competitive strengths. By leveraging a company’s products, associated images and videos, brands and other marketing assets, EnterWorks Enable delivers powerful selling content accurately and consistently for marketing, sales and omnichannel commerce.

EnterWorks’ customers include some of the world’s largest manufacturers, distributors and retailers in business products, digital products, electronics, medical supplies, HVAC/R products, hard lines, hospitality and other industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.

About Shotfarm
The Shotfarm Product Content Network is the first truly centralized, end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable. For more information, visit