Sterling, VA – September 6, 2016 – EnterWorks, a leading provider of master data management (MDM) and product information management (PIM) solutions, along with Bridge Solutions Group has announced a live webinar event, “B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment,” featuring Keynote Speaker and Forrester Analyst George Lawrie.

Lawrie will present Forrester research and data to shine a spotlight on the importance of the content value chain as well as the implications that on-demand has in forcing companies to transform themselves into more dynamic, B2B2C models of digital and physical collaboration with trading partners.

The live event will take place on Thursday, September 8th at 1:00 p.m. EST. Brand manufacturers, distributors and retailers will learn how to:

  • Contend with the proliferation of new product introductions
  • Leverage consumer demands for rich media, community content, accurate product information and availability
  • Provide faster, more flexible delivery and return options
  • Use product content to reduce the incidence of returns
  • Increase ‘customer life time value’ and ‘inventory turn’
  • Drive profitability from Product Information Management

Lawrie is Vice President, Principal Analyst serving Application Development & Delivery Professionals at Forrester. Featured Speakers for the webinar also include Rick Chavie, CEO of EnterWorks, and Jim Bengier, Chief Customer Officer at Bridge Solutions Group.

“Today’s connected customers want in-context, personalized, rich and relevant content. Brands, distributors and retailers must adapt by learning how to drive performance using content as a weapon,” said Chavie. “Our webinar will share strategies that have driven profits in B2C and that are creating new waves with leading, digitally forward B2B brands.”

For more information visit the webinar registration page.

About EnterWorks Holding Company
EnterWorks® master data management (MDM) and product information management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. EnterWorks is highly ranked by Gartner (recognized as an industry leader in centralizing product content for manufacturers and retailers alike in Gartner’s Critical Capabilities Report from December 2015), Forrester and Ventana Research. Food and consumer brand customers include US Foods, W.B. Mason and Fender Musical Instruments.