Former Equifax and hybris Executive Brings Large Scale Data Management Experience to Growing Product Information Management Software Company

STERLING, Va. — June 1, 2015 — EnterWorks®, a market leader in solutions for acquiring, managing and transforming a company’s product information into persuasive content for marketing, sales and omnichannel commerce, today announced the hiring of Kumar Jandayala as Vice President of Solutions and Partner Management. Jandayala comes to EnterWorks after serving as Director, Global Solution Management and Architecture with hybris and SAP’s Customer Engagement and Commerce group, where he was focused on MDM for Commerce and Digital Marketing, Customer Data Management, and solution architecture for Customer Experience and Commerce. Jandayala brings broad experience in data and commerce platforms, product and solution management, and enterprise architecture from his leadership roles at Equifax, hybris/SAP and American Retail Group.

“Global omnichannel commerce demands that companies provide persuasive content across channels to prompt buyers to act,” said Jandayala. “EnterWorks’ solutions address that need across multiple domains, from product and vendor information management, to marketing and customer content, enabling our customers to provide compelling experiences throughout the value chain. I am looking forward to accelerating our growth with partners and extending our solutions as customers leverage our seamless omnichannel platform for their own differentiation.”

“Kumar Jandayala brings deep experience in large scale, complex data management challenges faced by our customers, who range from small franchises to the largest global enterprises, and from manufacturer to distributor to dealer or retailer,” said EnterWorks CEO Rick Chavie. “As we build out our ecosystem and construct new solution models for our platform, Kumar will be a great complement to the exceptional strength of our current team.”

Jandayala has a BS in Mathematics and Computer Science from Barathidasan University, India. He lives in Johns Creek, GA with his wife and two children.

About EnterWorks

EnterWorks® Enable software acquires, manages and transforms a company’s product information into persuasive content that drives higher sales and new competitive strengths. By leveraging a company’s products, associated images and videos, brands and other marketing assets, EnterWorks Enable delivers powerful selling content accurately and consistently for marketing, sales and omnichannel commerce.

EnterWorks’ customers include some of the world’s largest manufacturers, distributors and retailers in business products, digital products, electronics, medical supplies, HVAC/R products, hard lines, hospitality and other industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel. For more information, visit