Marketing Leader Experienced in PIM and Commerce to Help Accelerate Growth of Product Information Management Software Company
STERLING, Va. — June 22, 2015 — EnterWorks®, a market leader in solutions for acquiring, managing and transforming a company’s product information into persuasive content for marketing, sales and omnichannel commerce, today announced the hiring of Susan Magi as Vice President of Marketing Programs. Magi comes to EnterWorks after serving as the senior marketing executive at Riversand Technologies, where she led global marketing, demand generation, sales operations and analyst relations. Magi has extensive experience in retail and commerce from her prior marketing roles at VendorNet/eBay and Blue Martini/Escalate Retail.
“We’re pleased to have someone of Susan’s caliber join our team. It’s further evidence that our strategic vision and accelerating growth is resonating in the market, as well as with candidates as we step up our hiring in many areas of the company,” said Rick Chavie, CEO of EnterWorks. “Susan’s experience will help us increase our mindshare with customers, partners and analysts as we extend our message to influencers and decision makers.”
“I’m delighted to be joining the management team at EnterWorks, particularly at this exciting juncture,” said Magi. “In multiple industry verticals, and across manufacturing, distribution and retailing, companies are recognizing the competitive value of centrally managing, enriching and easily distributing product information in the form required by each channel. I’m looking forward to this journey with EnterWorks’ current and future customers.”
EnterWorks® Enable software acquires, manages and transforms a company’s product information into persuasive content that drives higher sales and new competitive strengths. By leveraging a company’s products, associated images and videos, brands and other marketing assets, EnterWorks Enable delivers powerful selling content accurately and consistently for marketing, sales and omnichannel commerce.
EnterWorks’ customers include some of the world’s largest manufacturers, distributors and retailers in business products, digital products, electronics, medical supplies, HVAC/R products, hard lines, hospitality and other industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel. For more information, visit www.enterworks.com.