“The Big Easy – Engage Style” Theme Highlights How the EnterWorks Community Works Together to Streamline and Drive Value from MDM & PIM Initiatives
Compelling product content and seamless, centralized data are essential to compete in today’s omnichannel world, as enabled by PIM and MDM solutions. Traditionally, the focus in this market has been on data quality and operational efficiencies but, increasingly, demand-centric value creation from a company’s market offerings is emerging. The conference agenda and speaker mix reflect the reshaping of value created from such core data and content programs, starting with the first keynote.
The Day 1 Engage Keynote speaker will feature Bruce Eppinger, Senior Analyst for Digital Business Strategy at Forrester Research, who will speak on “Future Trends in Digital Business.” He will draw from the just completed Forrester Waves for B2C Commerce Suites (a first look!) and PIM Wave completed in June, which recognized EnterWorks as Leader. Bruce is well-known for his views on how product and customer experience management are transforming the commerce and content marketplace.
He will be preceded by Rick Chavie, CEO of EnterWorks, who will give insights into the EnterWorks strategy, platform, partners, and team that is focused on enabling value creation for customers.
“We are growing at a rapid pace because of the commitment we have to the EnterWorks community and their superb support of our efforts. The annual Engage event is, in part, our thanks to the those who are making possible our strides in the market,” Chavie said. “It is our stage for connecting members of the community to each other to share experiences from MDM and PIM initiatives in terms of managing implementations and getting the best results from them.”
The Day 2 keynote speaker will feature Chef Jeff Henderson, Author and Star of Flip My Food with Chef Jeff and his unique background in overcoming challenges as he speaks on“Embracing Market Change & Adapting to Seize Opportunities.” Chef Jeff will also incorporate element of EnterWorks’ own Precision EatingTM concept, which highlights the importance of innovation and a willingness to adapt to the personalized needs and preferences of customers. His dynamic and engaging keynote will help attendees discover their own hidden business aptitudes and get ahead on the ladder to success.
Beyond the keynote speakers, the 2018 Enable User Conference agenda includes an Innovation Panel, which will feature speakers such as Ken Bonning, Founding Partner, Orion Advisors Group and former Senior EVP, Kohls; Steven Keith Platt, Research Director of the Retail Analytics Council (and the Retail AI Lab) at Northwestern University; Louis Hernandez, Founder & CEO, Black Dragon Capital, and Bruce Eppinger of Forrester Research. EnterWorks CEO Rick Chavie will moderate. The conference will also host an Annual Customer Advisory Board Meeting; Tech Training / Business Training / Print Automation; Enable User Customer Case Studies featuring US Foods, Fender and International Market Centers; Enable 9 Showcase, Roadmap and Demo; Partner-led presentations as well as multiple “Birds of a Feather” sessions.
Engage 2018 sponsors include EnterWorks partners Amplifi, Tenzing™, Amazon Web Services (AWS), Codifyd, Comma, Productsup, 1WorldSync, Insite Software, Intershop, Early Information Science. More information on the conference is available at enterworks.com/engage/.
About EnterWorks Holding Company
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.
EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, HP Hood, and W.B. Mason. Learn more at enterworks.com.