Sterling, VA – November 17, 2016 – EnterWorks, a leading provider of master data management (MDM) and product information management (PIM) solutions, has announced a live webinar event, “Individualization is the Key to Differentiated Customer Journeys” featuring Keynote Speaker and Forrester Analyst Brendan Witcher.

Witcher will present Forrester research and data to shine a spotlight on the importance of the relationship between customers and content in the new digital world. He will review growing expectations of consumers and their high demands for efficiency and data access to optimize their time and experience. Witcher will also review the implications that on-demand has in forcing companies to transform themselves into more dynamic, B2B2C models of digital and physical collaboration to grow their business.

The live event will take place on Thursday, November 17th at 1:00 p.m. EST. Brand manufacturers, distributors and retailers will learn how to:

  • The Next Wave of Customer Personalization
  • Five Market Imperatives to Succeed in The Age of the Customer
  • Key Role of Customer Experience in Brand Choice
  • Which companies are using customer data to drive great experiences and conversions
  • Importance of Product Attributes, Images and Descriptions in the Customer Journey
  • Why linking customer data to product and content attributes is the key to delivering personalization 2.0: Individualization.

Witcher is a Principal Analyst serving eBusiness & Channel Strategy Professionals at Forrester. Rick Chavie, CEO of EnterWorks, will also be a featured speaker for the webinar.

“Today’s connected customers want in-context, personalized, rich and relevant content. Brands, distributors and retailers must adapt by learning how to drive performance using content as a weapon,” said Chavie. “Our webinar will share strategies that create new market opportunities using individualization achieved through the convergence of rich product content and pertinent customer information.”

For more information visit the webinar registration page.

About EnterWorks Holding Company
EnterWorks® master data management (MDM) and product information management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. EnterWorks is highly ranked by Gartner (recognized as an industry leader in centralizing product content for manufacturers and retailers alike in Gartner’s Critical Capabilities Report from December 2015), Forrester and Ventana Research. Food and consumer brand customers include US Foods, W.B. Mason and Fender Musical Instruments.