Building an MDM Roadmap? Gartner MDM Critical Capabilities Report is Here to Help

Gartner, a leading analyst research firm, released research focusing on the market and its depth of offering for key MDM capabilities and use cases

Sterling, VA – February 26, 2019 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, today announced its performance was ranked in Gartner’s 2019 Report on Critical Capabilities for Master Data Management Solutions. Gartner, a leading analyst research firm, released this research which focuses on the market and its depth of offering for key MDM capabilities and use cases.

The report evaluated vendors on 12 critical capabilities in MDM and the vendor’s ability to support the six major MDM use cases (MDM of B2B Customer Data, MDM of B2B Customer Data, MDM of Buy-side Product Data, Sell-side Product Data, Multi-domain MDM, and Multi-vector MDM).

EnterWorks Improved Ranking in Every MDM Use Case in Gartner’s 2019 Critical Capabilities

Read Gartner’s take on the merger.

“We are pleased to see what we believe are our investments in the Enable MDM platform showing up so favorably in this year’s Gartner Critical Capabilities for MDM Solutions,” said Rick Chavie, CEO of EnterWorks. “We improved our positioning in Gartner’s rankings in all six MDM use cases compared to the previous year. To us, this recognition is especially important for our Multi-domain Experience Management (MxM) umbrella offering, which has multi-domain MDM as a core enabler for our customers as their central data management and insight hub for B2B, B2C, and B2B2C business models. Our customers serve a variety of industries and require an MxM solution to enable differentiated digital and physical experiences to their customers, associates, and trading partners in the context of their product and service offerings.”

Gartner suggests that the analysis enables companies to follow “a use-case-based approach that data and analytics leaders can reference during vendor MDM evaluations.” Further, that companies “focus on prime use cases and accelerated time to business value as successful MDM implementations start with a single domain and use case.” They also point out that selecting the right packaged MDM solution “requires clear understanding of how it can meet current and future business requirements.” The research also focused on “the top organizational requirements for which MDM solutions are purchased include operational business efficiencies, improving business process agility and outcomes, and improving customer relationships.”

Gartner, Critical Capabilities for Master Data Management Solutions, Simon Walker, Alan Dayley, Michael Moran, Bill O’Kane, Sally Parker, 11 February 2019

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About EnterWorks, a Winshuttle LLC Company
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, US Foods, and W.B. Mason. Learn more at