STERLING, VA – January 12, 2016 — EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, was included in Gartner’s Critical Capabilities for Master Data Management (MDM) of Product Data Solutions report. This research focuses on the customer experience and prevalence of capabilities as an indication of the key use cases where customers are using a vendor’s technology.

The report evaluated each vendor on capabilities to support the four major MDM implementation use cases for product data solutions: registry, consolidation, coexistence and centralized.

“We’re improving at a rapid pace, and have made many changes over the past year that are driving real results for our customers,” said Rick Chavie, CEO of EnterWorks.

Examples include the coexistence-style implementation, where master data authoring is distributed and a golden copy is maintained in the MDM hub, and in the centralized style, where master data is authored, stored and accessed from a central system.

“Having success in the co-existence and centralized styles are core elements of our strategy to provide a single view of content across the content value chain in actual and referenceable implementations at our customers,” said Chavie. “The industry acknowledges the need to bring both physical and digital product information under one roof to serve today’s omnichannel content needs. It’s important for manufacturers and retailers alike to deliver a differentiated customer experience based on complete and accurate content across all channels.”

The research also analyzed the prevalence of capabilities that provide a quality user experience.

“We are continuing to invest in front-end development for a user friendly-experience in managing content across channel partners and customer touchpoints,” said Chavie. “It’s crucial that everyone along the content value chain is able to use the technology with ease in order for it to produce the desired results. It’s great to be recognized for our status above competitors in terms of the platform and the references that reflect the results of using our platform by our customers.”

The results of Gartner’s analysis reflect the increasing importance of centralized product content systems within the manufacturing and retail industries given the digitization of commerce today. For more information about EnterWorks, visit

Gartner, Critical Capabilities for Master Data Management of Product Data Solutions, Michael Patrick Moran | Bill O’Kane, Andrew White, 29 December 2015

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.