EnterWorks, a market leader in master data management (MDM) solutions for transforming product information into persuasive and personalized content, has been recognized by Consumer Goods Technology Magazine in its Readers’ Choice issue. EnterWorks was chosen as a 2016 Editors’ Pick for its impact on the technology innovations of consumer goods organizations.

Through its product information management (PIM) portal and syndication platform, EnterWorks enables differentiated, channel- and customer-specific product content for consumer packaged goods (CPG) companies. In 2015, EnterWorks expanded its worldwide CPG client-base to include Fender Musical Instruments, as well as three $1+ billion brands in home furnishings, cosmetics and office products.

“This recognition is a great testament to our efforts to provide consumer goods companies with the tools they need to master channel complexity, giving their customers an overall superior customer service,” said Rick Chavie, CEO of EnterWorks. “It’s always an honor to be recognized for our work, but CGT’s Readers’ Choice picks come with the additional knowledge that CPG executives are receiving true value from our services.”

The 2016 Editors’ Pick is an opportunity for Consumer Goods Technology editorial staff to recognize the 20 technology solution and service providers that are making a substantial impact on the industry. Each company has been endorsed by consumer goods executives throughout the year.

“2015 was a great year for us. We began working with three major retailers, made innovative advances to our MDM and PIM platforms, brought on talented new team members with a wealth of consumer goods experience and were highly ranked in in Gartner’s Critical Capabilities Report at year end,” continued Chavie. “In 2016, we look forward to continued investments in our solutions for CPG brands that will enable them to differentiate their product offerings and master the complexity of omnichannel content execution.”

To learn more about EnterWorks’ PIM and master data management (MDM) solutions, visit enterworks.com.

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.

About the Readers’ Choice 2016 Survey:
This benchmark issue draws on feedback from consumer goods executives to service and solution providers in the following categories: Supply Chain Execution, Supply Chain Planning, CRM, TPM, ERP, New Product Development and Introduction, Business Intelligence, Demand Data Analytics, Product Information Management, Consulting, Consumer Experience Management, Digital Commerce, Retail Execution, Mobility and Outsourcing. Results are spotlighted in the January 2016 edition of CGT magazine in print and online.

About Consumer Goods Technology (CGT):
Consumer Goods Technology (CGT) an integrated media brand, is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 76,000 consumer goods executives ranging from managers and directors to VPs and CIOs. CGT also covers business and technology trends in all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Consumer Electronics, OTC Pharmaceuticals, Health & Beauty Aids and Apparel/Footwear. For more information on CGT, visit consumergoods.com.