STERLING, VA – January 18, 2016 — EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, announced today a new partnership with retail IT consultancy, Sophelle.

In this partnership, the two companies are joining forces in working with major retail clients to implement the EnterWorks product information management (PIM) and MDM platform, along with joining forces on business development and thought leadership. This combination is focused on enabling retailers to deploy a single view of digital and physical content, while ensuring that product information is consistent and accurate across all channels.

“EnterWorks has recently secured several big-name retail clients within a variety of industries – including food, beauty and the home – which is in-line with our strategy of enhancing our customer’s ability to deliver compelling content across manufacturing-wholesale-retail networks,” said Rick Chavie, CEO of EnterWorks. “We know that Sophelle has an excellent reputation as a retail IT consultancy, so we’re looking forward to leveraging their skills in helping major retailers to improve the flow and value of product information.”

Featured in Gartner’s recent Critical Capabilities for Master Data Management of Product Data Solutions report, EnterWorks partners with some of the world’s largest corporations on multichannel publishing, enterprise workflow, product information management (PIM), and master data management (MDM).

Sophelle has extensive experience with major brands and retailers in the full array of retail systems. The EnterWorks partnership will allow Sophelle to continue to establish itself as a leader in the retail systems space, while expanding its PIM implementation expertise.

“EnterWorks allows retailers to master channel complexity, enabling the type of elevated customer experience that our clients demand,” said Doug Weich, founder and CEO of Sophelle. “This partnership will better enable our clients to recognize the omnichannel benefits of a ‘single version of the truth’ and reduce the time to value.”

EnterWorks will host a Big Ideas retailer panel session on Driving the Content Value Chain at Retail’s BIG Show later this month hosted by NRF. The annual show, held January 17-20 in New York, gathers senior executives from leading retail brands, regional retail managers and single-store operators for networking and collaboration. EnterWorks can be found at booth #4056.

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.