STERLNG, VA – March 24, 2016 — EnterWorks, the leading provider of master data management (MDM) and product information management (PIM) solutions, has been recognized by EKN Research as one the top five “under the radar” retail technology solution providers who exhibited at NRF 2016.

EKN Research, a research and advisory firm focused on business-technology insights in retail, consumer goods, travel and hospitality, praised EnterWorks for its complex data modeling to manage product content across channels. The firm was impressed by “a very strong team of industry veterans” who “have assembled to bring PIM/MDM to its rightful place as a key strategy for omnichannel execution.”

EnterWorks CEO Rick Chavie said the recognition highlights the growing role PIM and MDM solutions play in assembling and managing product content for differentiated brand experiences in dynamic, omnichannel environments.

“The NRF BIG Show attracts more than 500 exhibitors, including industry leaders and emerging technologies, so it is an honor to see that we are making a difference and are competing for mindshare against virtual reality and wearable device technologies,” Chavie said. “Many companies have installed commerce technologies but the challenge has evolved: the key today is creating compelling product content as the foundation for commerce success. Customers today expect personalized, ‘consumable content’ that is easily accessible for them in both digital and physical touchpoints.”

At NRF 2016, EnterWorks led a Big Ideas session on mastering the shift from physical to digital commerce throughout the content lifecycle; sponsored a Forrester keynote dinner on omnichannel and digital store predictions; and participated in the Retail Analytics Council (RAC) meeting.

To read the full list of top five NRF solution providers, visit the EKN Research website.

About EnterWorks
EnterWorks, a leading provider of product information management (PIM) and master data management (MDM) software solutions, gives companies a single view of content so they can present a consistent and accurate view of products and brands across channels. Retailers, manufacturers and distributors use the EnterWorks Enable content management platform to integrate data from internal and supplier sources; manage the information within the enterprise and across supply and demand chains; and syndicate and publish content to multiple physical and digital channels. Customers in industries such as consumer goods, hospitality, QSR, medical, technology, office products, equipment, fashion and services have used EnterWorks Enable to offer a more personalized omni-channel customer experience, improve operational efficiency and increase revenue.