EnterWorks Partners with Amplifi, A Leading Information Management Consultancy, To Enable Businesses in Content for Commerce Initiatives

Sterling, VA – March 14, 2018– EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, today announced a strategic partnership with Amplifi, a leading provider of MDM strategy and implementation services. The partnership brings to bear Amplifi’s diverse capabilities – expert advisory, strategy, consultancy and delivery offerings for all aspects of data improvement – in implementing the EnterWorks Enable™ platform for companies undertaking data and commerce transformations.

As B2B digital initiatives approach a pace until recently only seen in B2C commerce, mastery of data and content are essential in implementing effective data management systems to support multiple domains such as product, customer, supplier, asset and location. For both B2B and B2C companies, the increasing personalization of content demands agile data modeling and data management as found in a multi-domain MDM solution such as EnterWorks Enable. Similarly, software and services teams must have deep skills and experience to guide companies that are new to digital transformations as well as those on the leading edge.

“Our strategy focuses on the B2B2C Value Chain, enabling manufacturers, distributors, member groups, and retailers alike while bringing them closer together as collaborative networks. We are pleased that Amplifi not only has MDM and PIM strategy and consulting expertise but also understands the importance of B2B2C commerce from their extensive omnichannel consulting and implementations across industries.” said Rick Chavie, CEO of EnterWorks. “Companies compete on commerce with quality and differentiated content and need partners who can deliver on the promise of MDM and PIM as value drivers for their businesses.”

“At Amplifi, we have worked with some of the top brands in B2B and B2C on transforming mission critical enterprise initiatives through omnichannel commerce and digital projects.” says Corey Mellick, CEO. “Successful digital initiatives start with a foundation of enterprise content that is accurate, up-to-date and accessible across commerce channels. With the Enable platform, a robust, agile data management tool that has proven itself in the market, EnterWorks and our partnership with them positions us for great mutual success in driving digital transformations.”

About EnterWorks
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Web, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, US Foods, and W.B. Mason. Learn more at enterworks.com.

About Amplifi
Amplifi is an information management consultancy that helps the world’s leading brands, retailers and manufacturers to intelligently manage and unleash the power of their #1 asset… THEIR DATA. We provide best in class services to manage the entire Information Supply Chain, from strategy and solution definition and design to implementation of core MDM / PIM technologies to expanding the base with advanced functionality to make data actionable.

Recognized by Gartner on the Market Guide for MDM External Service Providers report, Amplifi has provided strategic consulting services for industry leaders like Cost Plus World Market, GameStop, Garlock, Scholastic, Arrow, IEWC, HomeAway, Goodman, Really Good Stuff, and Kimberly Clark.Learn more at GoAmplifi.com.