New partnership will help transform product information into persuasive and personalized content for marketing, sales and digital commerce

STERLING, VA — September 24, 2015 — EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, has partnered with Elastic Path Software, an e-commerce company helping the world’s biggest brands generate more revenue.

Under the partnership, EnterWorks will integrate its flagship solution EnterWorks Enable with Elastic Path Commerce and Elastic Path Commerce for Adobe Marketing Cloud, allowing brands to create and manage product information, merchandising and syndication of product information to customer and partner channels in hours instead of weeks all on the same platform.

“Working with Elastic Path and integrating with their commerce platform is a logical step for EnterWorks,” said Kumar Jandayala, vice president of solution and partner management at EnterWorks. “Our mission is to enable differentiated customer experiences through a single view of content across physical and digital channels, so the fit with Elastic Path is a natural one given their singular focus of commerce-enabling digital experiences across channels.”

EnterWorks Enable’s PIM capability employs a dynamic, flexible data modeling architecture. It powers a content repository with unlimited data attributes, manages complex relationships between products and category/hierarchies, and delivers time-phased pricing management. EnterWorks’ MDM solution acts as the single source of the truth for data and content for supply and demand chains. Data can be tailored to business models and master/reference data preferences.

Both solutions include a full set of workflow management tools to enable, automate, and enforce best practices in data and content integration and flow across multiple sources, applications, and enterprises.

“The importance of high-quality product content is paramount for today’s online-everywhere shopper, and is a differentiator in providing compelling digital experiences,” said Peter Lukomskyj, vice president of products at Elastic Path. “When you consider that omnichannel and mobile are driving online revenue, having an exceptionally strong PIM is critical. We’re very pleased to be working with EnterWorks to bring a single repository for consumer-ready, trusted and approved product content to the expanding Elastic Path platform.”

To learn more about EnterWorks and its Enable solution, visit

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.

About Elastic Path
Elastic Path helps the world’s biggest brands generate billions in revenue with its patented ecommerce technologies. The company’s flexible enterprise software seamlessly brings omnichannel ecommerce directly into marketing clouds and experience management platforms – enabling a complete digital customer journey that maximizes engagement and drives higher revenue. Elastic Path customers are innovators who seek ultimate flexibility and business agility, such as McGraw-Hill Education, Virgin Media, Time Inc., LVMH, Western Union, Garmin, TIBCO,, TeliaSonera, Kiabi, Gina Tricot, and Motability. Visit