Findings will be released at the 2015 Consumer Goods and Business Technology leadership conference

STERLING, Va. – October 19, 2015EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, is sponsoring the Consumer Goods Technology’s Tech Trends study, which will be released at Consumer Goods’ Business Technology leadership conference in Orlando, Florida.

This year’s conference will gather senior-level consumer goods executives in business and IT roles to discuss driving growth through strategic insights, consumer-centered innovation, and timely and profitable action. Expert speakers will cover a range of topics, including supply chain integration, trade promotion management, and big data and analytics. The results of the annual Tech Trends study will be presented by Stephen Smith, managing vice president at Gartner, who will focus on the initiatives that most often lead to growth.

“Consumer brands are at a cross-roads as consumers design their own path to purchase through social, mobile, and other on-line means that cause a rethinking of technology investments for brand differentiation.  The Consumer Goods’ Business Technology leadership conference is focused on strategies are most effective for driving growth for consumer goods brands,” said Rick Chavie, CEO of EnterWorks. “The Tech Trends study will unveil crucial findings about how businesses are using technology to meet rising consumer expectations, and we’re eager to share the results of the study with our clients.”

EnterWorks supports the content value chain from supplier to end customer, providing a single view of data and content for merchants, category managers, marketers and sales executives. With EnterWorks’ Enable platform, companies can transform their products, images and videos, brands and other marketing assets into persuasive and personalized content that some of the world’s largest corporations rely on for multichannel publishing, enterprise workflow, product information management (PIM) and master data management.

To learn more about EnterWorks, visit   

To download the Tech Trends study after the event, visit

About EnterWorks
EnterWorks Enable® software acquires, manages and transforms a company’s product information into persuasive and personalized content that enables differentiation, higher sales and new competitive strengths. By improved orchestration of the content value chain, companies can transform their product data and content, associated images and videos, brands and other marketing assets across digital and physical channels supporting marketing, sales and omnichannel commerce.

A leader in multichannel publishing, enterprise workflow and data management that is committed to helping company’s orchestrate the content value chain for differentiated advantage, EnterWorks customers already include some of the world’s largest consumer brands, industrial manufacturers, distributors and retailers in office and building products, electronics, medical supplies, fashion products and cosmetics, as well as service industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel.