Experienced Sales Leader is Latest Addition to Executive Team of Growing Product Information Management Software Company
STERLING, Va. — June 2, 2015 — EnterWorks®, a market leader in solutions for acquiring, managing and transforming a company’s product information into persuasive content for marketing, sales and omnichannel commerce, today announced the hiring of Kevin Reese as Vice President of Sales and Business Development. Reese comes to EnterWorks after serving in sales leadership roles, including Vice President of Sales at Boomerang Commerce and Regional Sales Director at hybris, an SAP company. He brings expertise in end-to-end commerce business processes including merchandising, pricing and promotions, product content management and supply chain, and has extensive software industry expertise from earlier roles at IBM, Sterling Commerce, Yantra and various consulting organizations.
“The EnterWorks team has built a dynamic master data modeling and product information management platform that is extensible and scalable to support the complexities of omnichannel commerce,” said Reese. “It meets the pressing needs of marketers, as well as sales and business executives, to ensure compelling and differentiated offers across a variety of digital and physical touchpoints. I am impressed by EnterWorks’ customers — from manufacturers to distributors to retailers — who are effusive about our people, our solution and our ability to execute successfully. I am proud to join EnterWorks as we accelerate investment in both the platform and the team.”
“Kevin understands the challenges our customers face in standing out from their competitors,” said EnterWorks CEO Rick Chavie. “He shares EnterWorks’ commitment to help customers generate content that reflects their unique brand and business model with a software platform that gives them that competitive edge.”
Reese has a BS in Business from Indiana University and resides in the greater Los Angeles area with his wife and daughter.
EnterWorks® Enable software acquires, manages and transforms a company’s product information into persuasive content that drives higher sales and new competitive strengths. By leveraging a company’s products, associated images and videos, brands and other marketing assets, EnterWorks Enable delivers powerful selling content accurately and consistently for marketing, sales and omnichannel commerce.
EnterWorks’ customers include some of the world’s largest manufacturers, distributors and retailers in business products, digital products, electronics, medical supplies, HVAC/R products, hard lines, hospitality and other industries. These customers use EnterWorks Enable to import product information faster, master it along with related data domains, manage and enrich it through enterprise collaboration and deliver it in the form required by each selling channel. For more information, visit www.enterworks.com.