EnterWorks Introduces Precision EatingTM Solution at FMI Mid-Winter Event

The EnterWorks B2B2C Approach to MDM and PIM in the Food and CPG Industries Aligns with Label Insight’s Leading Repository and Solutions for Food Data, Attributes and Images

Sterling, VA — June 06, 2018 — EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM), announced that it has joined forces with Label Insight in serving the food and consumer product goods industries with the most advanced tools for category and commerce managers to respond to the customer’s demand for richer and relevant product content. EnterWorks and Label Insight’s shared vision recognizes that the real-time demand for accurate and robust data on nutrition, formulations, and recipes applies to all physical and digital touchpoints.

The EnterWorks Precision Eating capability addresses food content management from “farm to fork,” by embedding attributes, labeling elements, and images, while simultaneously serving the interests of all constituents in the supply chain, including: agribusiness, cooperatives, processors, wholesalers and food service, retailers and restaurants. The two companies’ interests center on transparency and catering to taste preferences, alerting to allergens present, and informing to compliance with dietary restrictions. As a result, Precision Eating is able to store needed content for users and integrate with ERP and ecommerce as well as supply and demand chain applications.

“Label Insight has established itself as the leader as a food data repository and solution set, including its best-in-class position in SmartLabel™ enablement,” said Rick Chavie, CEO of EnterWorks. “We will connect seamlessly with their platform through our Agile Data Fabric™ technology into our core MDM and PIM platforms. We are committed in our support for the food industry and Label Insight helps accelerate our delivery of the end-to-end capability of Precision Eating across the food chain.”

Label Insight was founded with the mission of helping consumers understand what is in the products they use and consume. Today, they are helping to solve transparency for the entire industry; No matter the state of a food company’s food content digitization, Label Insight’s high-order attribute data delivers insights to unlock sales growth, enhance transparency and personalization.

“The mastering of food content through the EnterWorks PIM solution is an excellent complement our platform and positioning in the market,” said Paul Schaut, CEO of Label Insight. “With its B2B2C platform for the food industry and its Precision Eating application, we are confident EnterWorks can help us accelerate our upstream penetration and services to the food market. We are both companies that recognize that digitization can be a boon to the food industry if we focus on enabling consumers to enjoy a very personalized – and trusted – view of food choice and consumption alternatives.”

About EnterWorks
EnterWorks® Master Data Management (MDM) and Product Information Management (PIM) solution enables companies to acquire, manage and transform product information into persuasive content that drives higher sales and new competitive strengths through e-commerce Wereb, mobile, print and various electronic channels. Services offered include: Master Data Management, Product Information Management, Dynamic Data Modeling, Workflow & Collaboration, Syndication & Publishing, Digital Asset Management, Geographic Localization, Portal Content Exchange, and Digital Channel Accelerators.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, and W.B. Mason. Learn more at enterworks.com.

About Label Insight
Label Insight is the market leader for transparency and digital transformation, providing a full-stack data platform for CPG product attribute data and images covering more than 80 percent of top selling food, pet, and personal care items in the U.S. The company’s technology combines supply chain and on-package product information and employs proprietary data science and machine learning capabilities to create more than 22,000 high order attributes per product. This solution set delivers transparency to consumers and powers digital transformation through analytics, marketing, merchandising and e-commerce solutions for leading organizations across the Retail, Brand Manufacturer, Government and Technology industries. More information can be found at labelinsight.com.