EnterWorks Announces Partnership with Perfa

Agency will provide consulting services to customers and prospects of EnterWorks engaged in Multi-Domain Experience Management (MxM) implementations

Sterling, VA – June 17, 2019 – EnterWorks, a leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, today announced a strategic collaboration with Perfa, a consulting agency specializing in product and customer experience management for fast-moving brands and retailers. Through the partnership, Perfa will provide digital merchandising, “high churn” workflow and unified commerce consulting services to EnterWorks’ customers and prospects in addition to collaborating with their system integrator partners implementing its software.

EnterWorks’ Multi-domain Experience Management (MxM) approach encompasses MDM, PIM, and DAM across the domains of product, customer, brand, location, and digital assets. This multi-domain approach enhances the ability of fast-moving brands, retailers, and grocers to provide precise content in context to harmonize experiences across physical and digital channels. EnterWorks’ unique B2B2C collaboration platform promotes digital experience management across the entire value chain from brands to retailers to consumers, including complementary platform capabilities of enterprise-class workflow, retailer portals for suppliers, and brand sales and service portals for serving retailers.

“We strongly believe that executing on Multi-Domain Experience Management as a game-changing strategy,” said Jeannine Bartlett, President and CEO of Perfa, Inc., “and we’re delighted to be partnering with EnterWorks to fulfill its potential for our clients. Beyond the obvious appeal of quick ‘time-to-channel-ready’ item management, the EnterWorks Enable platform is also highly configurable post-implementation to create the right experiences for consumers. That degree of active season nimbleness is essential for retailers and brands with challenging multi-season, multi-market product lines and rapidly changing consumer preferences. For those ‘transitional assortments’ in luxury, grocery, food and beverage, and so on, getting flexible control over launch timing, mix, merchandising and trend is a crucial for competitive advantage and maintain customer loyalty.”

Perfa, Inc. works with global, hyper-season retailers and brands to transform eCatalog effectiveness and accelerate supplier-to-customer-to-insight interactions. From digital strategy, multi-domain attribute frameworks and operations workflow, to governance, omnichannel engagement and conversational commerce, EnterWorks’ customers and prospects will benefit from Perfa’s full range of services that align to EnterWorks platform capabilities.

“We are pleased to have Perfa join with the EnterWorks family in complementing our next generation MxM with their cutting-edge expertise as they help dynamic brands and retailers keep pace with the digitally enabled consumer,” said Rick Chavie, GM of EnterWorks. “Their commitment to EnterWorks highlights the market adoption of our platform as we reposition MDM, PIM, and DAM from a traditional ‘back office’ focus to embrace as well front office revenue generation in our MxM offering.”

About EnterWorks®, a Winshuttle Company
The EnterWorks Multi-Domain Master Experience Management (MxM) solution enables companies to acquire, master, manage, govern, and transform multi-domain experiences across their value chain into a competitive advantage for organizations of all sizes – from SMBs to global enterprises. Solutions offered include: Master Data Management, Product Information Management, Digital Asset Management, Golden Record Management, Data Stewardship, MDM Workflow & Business Process Enablement, Data Governance, Data Synchronization, Syndication & Integration, Digital Asset Management, Print Automation, and Self-Service Portals.

EnterWorks is highly ranked by various research analysts and used by industry leaders such as: Ariens, Big Rock Sports, CPO Commerce, Creative Converting, Darigold, Fender Musical Instruments, Guthy-Renker, Hearth & Home Technologies, HON Furniture, HP Hood, Interline Brands, Johnstone Supply, Mary Kay, Mercer, Orgill, Publishers Clearing House, Restoration Hardware, Strategic Market Alliance, US Foods, and W.B. Mason. Learn more at enterworks.com.

About Perfa
Perfa is a consulting agency specializing in eCatalog transformation, unified commerce engagement, “market readiness” governance, and flawless digital merchandising.

  • At perfa™, we know how to implement fast-moving assortment taxonomies for your products, customers, channels and events across data, content and digital assets. Done right, we call it product experience management – our perfaPXM practice.
  • From customer-centric information architecture to the content, data and attributes that guide artificial intelligence for conversational commerce, our perfaDIGITAL practice is focused on ensuring you have the flexibility and control to present the right product in the right moment and context.
  • For category managers and merchandising teams, our perfaMERCH practice knows how to organize your attributes and workflow to manage overlapping line planning cycles, shrink time to market as products go in-season, connect with your eCommerce, marketing and trading partners, and understand customer preferences and trends.

Learn more at perfadigital.com.