Are you leveraging your customer data to foster relationships, personalize messaging, boost sales across channels, and meet GDPR compliance? With a focus on Customer Data, EnterWorks Enable™ Multi-Domain Master Data Management (MDM) can help.
Manage a Single View of Customer Data Across Systems
In the digital age, data flows at an overwhelming volume and rate. CRM and legacy systems can’t keep up. Without establishing connections and relationships between data and domains, organizations ultimately create deeper silos.
EnterWorks Enable™ MDM helps organizations create and manage a golden record of consistent, accurate, and up-to-date customer data. With Flexibility and Scalability, the solution adapts as your business and data requirements evolve.
Master Data Complexity
Customer data is complex, often taking different forms in disparate systems and changing over time. Entries are often hand-keyed, leading to inconsistencies and gaps.
Workflow-driven processes and capabilities such as De-duplication, Survivorship, and Harmonization help organizations capture, consolidate, cleanse and standardize data in a trusted central repository.
Target Customers with Personalized Messaging
Understanding your customer helps you deliver relevant, personalized content through the right channels, at the right time in the purchasing lifecycle.
With Enable™ MDM, companies can leverage Hierarchy Management to establish survivorship of records and create data links. The relationships created from these links allow organizations to target customers with tailored marketing campaigns.
Ensure GDPR Regulatory Compliance
A central view of accurate customer data, along with up-to-date demographics and consent, ensures a high level of data governance and regulatory compliance for your business. This helps companies comply with GDPR standards that protect customers’ data and privacy. Companies that fail to comply with GDPR can incur substantial fines for violations.
Continuous monitoring of data quality and customer activity – along with dashboards and customized reports – also provides organizations with the right information at the right time for improved BI decisions.