Smart label solutions for the Food Industry
Businesses in today’s food industry need smart label solutions. Consumers demand transparency and knowledge from food retailers and manufacturers when it comes to the nutritional facts and ingredients in the products and foods they consume. They want this enriched product information while shopping in the store, and when looking at products online or on-the-go via their mobile device. Now, an inventive digital label initiative from the Grocery Manufacturer’s Association (GMA) is providing this product content in a revolutionary new way.
What is SmartLabel™?
Focused on transparency and trust, the GMA SmartLabel initiative provides consumers with the product information they’re looking for in an easy, standardized, and accessible digital format.
In addition to connecting with consumers and building brand loyalty, SmartLabel helps companies share up-to-date product information and comply with critical mandates and regulations, like GMO disclosures.
First Steps to SmartLabel Success
Experts agree, you must start with centralized, consistent product content when it comes to SmartLabel success. A single truth of up-to-date product information is crucial. Once an organization has effectively validated and managed product content, it can work to create and distribute SmartLabel landing pages.
Here’s the challenge. For many companies, SmartLabel can be a significant undertaking considering the number of products they manufacture. In fact, each unique item (including flavor, size, etc.) requires three crucial components:
- A unique Smart Label QR code
- Consumer-ready product content
- A SmartLabel webpage
The point is, getting all of your product information onto SmartLabel can seem overwhelming. However, with the right guidance and smart label solution, it doesn’t have to be.
The EnterWorks PIM solution for SmartLabel
EnterWorks enables brands large and small to manage product content and attributes through a centralized Product Information Management (PIM) and Master Data Management (MDM) platform: EnterWorks Enable™.
EnterWorks Enable PIM/MDM solution—including Digital Asset Management (DAM), Sales and Marketing Portals, and Syndication engine—helps leading CPG’s, retailers, manufacturers, and distributors to differentiate customer experiences through dynamic Business-to-Business-to-Consumer (B2B2C) content and collaboration.
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Your SmartLabel Questions Answered by the Experts
Your product content experts EnterWorks and 1WorldSync have teamed up to produce an e-book on how you can go beyond the label with SmartLabel. Let us help you get started! Download our SmartLabel e-book, and contact us for more details.