2019 The Forrester Wave™: Master Data Management, Q1 2019

EnterWorks Named a Leader in Master Data Management (MDM) Report

EnterWorks Scores Highest Mark in the MDM 3rd Generation Capabilities Criterion

2019 The Forrester Wave™: Master Data Management, Q1 2019The Forrester Research report states: “EnterWorks provides MDM for ecosystems in a B2B2C model. EnterWorks provides a family of products that includes product information management and digital asset management. Its MDM is a truly multidomain, cloud, on-premises, and hybrid platform that provides data modeling, mastering, and distribution. The ever-increasing demand for customers to get more information before buying makes the sharing of information in B2B2C scenarios increasingly critical in industries such as food, Consumer Product Goods, and retail. EnterWorks’ support of ecosystems is preparing it for the third generation of MDM. Its product strategy focuses on user personalization, AI, and machine learning. Customer references like the product’s ease of use, fast time-to-value, and flexibility.”

According to Forrester, today’s MDM initiatives:

  • Prioritize agility over compliance. To help lines of business improve their marketing and customer experience…delivering the best value through personalization.
  • Are becoming the cornerstone of digital transformation for product-focused firms. For some industries, like consumer packaged goods (CPG) or retail, MDM for products is becoming the centerpiece of flexibility. MDM within ecosystems is becoming a key success factor for such strategic MDM implementations.

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