B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment
The Opportunities and Risks to Maintaining Positive Customer Perception
Recorded Webinar: B2B2C: How Product Information Drives Brand Loyalty and Profitable Fulfillment
What it’s all about:
This webinar uses Forrester research and data to shine a spotlight on the importance of the content value chain as well as the implications that on demand has in forcing companies to transform themselves into more dynamic, B2B2C models of digital and physical collaboration with trading partners.
Learn how to:
- Contend with the proliferation of new product introductions
- Leverage consumer demands for rich media, community content, accurate product information and availability
- Provide faster, more flexible delivery and return options
- Use product content to reduce the incidence of returns
- Increase ‘customer life time value’ and ‘inventory turn’
- Drive profitability from Product Information Management (PIM)
We will share with you the things that have driven profits in B2C and are creating new waves with leading, digitally forward B2B brands.