eBook: PIM vs CMS
For retailers and brands, a key driver to convert shoppers into customers arises from high quality, enriched and findable product content.
How does a Product Information Management (PIM) solution compare to a Content Management System (CMS)? At first glance, these solutions may seem similar. However, there are differences that are critical for e-commerce and marketing roles to successfully deliver engaging user experiences. It’s time to take a closer look at PIM vs. CMS.
Download this guide to learn about the four key differences between the two software categories, with insight to help businesses make the most strategic selection to support their digital evolution.