Retailer’s Guide to Reaching Gen Z

eBook: Retailer’s Guide to Reaching Gen Z

Generation Z is here, and experts say they’re the next big retail disruptor. According to a new Bloomberg analysis, Gen Z will soon overtake millennials at 32 percent of the global population. What does this mean for the retail industry? After all, exhaustive energy has been spent on determining how to satisfy a millennial customer base. What now?

While millennials will remain important, Gen Z already wields $143 billion in buying power. Retailers and brands need a plan to stay in the game.

Download this e-book to learn how businesses can shift to reach this unique generation, and provide ideas for formulating a strategy around data and technology to quickly make an impact.

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