Why Retailers Should Embrace Channel Complexity
There is a high likelihood that retailers will see more channels emerge as new technologies and touch points surface. The shopping journey and habits will continue evolving and it will become even more complex to serve consumers in a channel-specific way. To meet the needs of today’s omnichannel shoppers, retailers should embrace channels and complexity while enabling rich, personalized content for any channel through which their customers engage.
In a blog for Multichannel Merchant, EnterWorks CEO Rick Chavie discusses how can retailers meet their customers’ continuously changing needs by embracing channels & complexity.