Why B2B Personalization Isn’t What You Think It Is.

John Bruno, former Forrester B2B eCommerce Senior Analyst, VP of Product Management, Elastic Path

Presented by John Bruno

VP of Product Management
Elastic Path

Former Forrester Senior Analyst
B2B eCommerce

Digital commerce and self-service are quickly reshaping the way B2B buyers engage with manufacturers and distributors. With this new engagement model comes the expectation for all experiences to be “personalized.” After all, that’s the expectation in the B2C world right? The problem is, the word personalization means many different things to many different organizations and the race to ‘win’ with personalization distracts many from its true purpose. Personalization shouldn’t be about fancy buzzwords and new tools; it should be about measuring by the quality of experience your customers receive from you.

Join this session to:

  • Uncover the experience requirements of today’s B2B buyers
  • Distinguish between Personalization and personalization
  • Chart a personalization course to get you started so you can go from good to great

Mix & mingle with fellow industry leaders while enjoying the intimate ambiance and fine cuisine at Ditka’s Steakhouse!

Monday, April 29th
7:30 pm Cocktails, 8:00 pm Dinner

Ditka’s Steakhouse
100 E Chestnut Street
Chicago, IL 60611

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