Digital commerce and self-service are quickly reshaping the way B2B buyers engage with manufacturers and distributors. With this new engagement model comes the expectation for all experiences to be “personalized.” After all, that’s the expectation in the B2C world right? The problem is, the word personalization means many different things to many different organizations and the race to ‘win’ with personalization distracts many from its true purpose. Personalization shouldn’t be about fancy buzzwords and new tools; it should be about measuring by the quality of experience your customers receive from you.
Join this session to:
Uncover the experience requirements of today’s B2B buyers
Distinguish between Personalization and personalization
Chart a personalization course to get you started so you can go from good to great
Mix & mingle with fellow industry leaders while enjoying the intimate ambiance and fine cuisine at Ditka’s Steakhouse!
Monday, April 29th 7:30 pm Cocktails, 8:00 pm Dinner
100 E Chestnut Street
Chicago, IL 60611
EnterWorks Enable™ is the most powerful and flexible MDM/PIM software on the market with over 20 years’ experience powering global companies such as: Fender, Orgill, US Foods, Mary Kay, Johnstone Supply, Interline Brands and Restoration Hardware. Customers are 100% referenceable, reporting the fastest implementation, superior service and low cost of ownership. Analysts score EnterWorks PIM Software high in usability, product offering and architecture.
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