Forrester Senior Analyst Serving eBusiness & Channel Strategy Professionals
Is your organization struggling to keep up with the ever-increasing demand for product content in more channels? This session will explain the consumer behavior driving the explosion in product information requirements. It will provide a strategy for managing product information and demonstrate how PIM and related technologies can help your organization develop operational excellence in product information management. It will also provide a high level overview of how PIM can be a disruptor when used with cutting edge technologies such as AI and IoT.