EXPERTS PANEL: Best Practices in MDM for PRODUCT Master

Wednesday, November 9th
4:45 – 5:15 PM

Session Description

Enterprises continue to expand the scope and discover new complexities as they seek a “single view” of product data.  What starts out as an organization’s master product data soon becomes a complex PIM (product information management) program spanning other domains and use cases (such as enterprise architecture, analytical MDM, and new product introduction (NPI) or product lifecycle management (PLM).  Additionally, many organizations are continue to struggle with how MDM of product data relates to ERP, CRM, data warehouse, and other master data initiatives. The end result is that MDM of product data quickly becomes more complex and challenging for even type “A” IT organizations.  This panel of experts has already navigated these certain of these journeys and will share their experience in:

Moderated by Rick Chavie
CEO, EnterWorks

Rick Chavie, CEO, EnterWorksRick Chavie was appointed CEO of EnterWorks in May 2015. He came to EnterWorks after serving as SVP, Global Solution Management with hybris and SAP’s Customer Engagement and Commerce group, where he brought together digital and physical commerce and CRM assets for seamless customer experiences. Mr. Chavie brings industry experience from his leadership roles at retailers such as The Home Depot and C&A. He brings technology experience from his role as the global marketing leader for NCR’s retail and hospitality business, and management consulting expertise from his partner roles at Deloitte and Accenture, where he served clients across retail, branded consumer and wholesale verticals. Chavie is a Harvard MBA, a Fulbright Scholar in International Trade, and a summa cum laude graduate from the University of St. Thomas in Minnesota. He is a noted speaker at industry events, an author on the wholesale industry, and frequently comments on commerce, marketing and customer engagement topics.

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