What is SmartLabel™?
The Grocery Manufacturer’s Association (GMA) SmartLabel initiative is an innovative new program created by manufacturers and retailers. Focused on transparency and trust, it provides consumers with the product information they’re looking for in an easy, standardized, and accessible digital format.
In addition to connecting with consumers and building brand loyalty, SmartLabel helps companies share up-to-date product information and comply with critical mandates and regulations, like GMO disclosures.
SmartLabel Begins with Product Information Management (PIM)
Considering the number of products a company manufactures, getting started with SmartLabel can be a significant undertaking. One made even more monumental when product information is scattered, incomplete, and inconsistent.
Experts agree: SmartLabel starts with a “single truth” of up-to-date, consistent, and enhanced product information. Once an organization has effectively validated and managed product content, it can work to create and distribute SmartLabel landing pages.
The EnterWorks Solution
EnterWorks enables brands large and small to manage product content and attributes through a centralized Product Information Management and Master Data Management (MDM) platform: EnterWorks Enable™.
Read more →
EnterWorks Enable PIM/MDM solution—including Digital Asset Management (DAM), Sales and Marketing Portals, and Syndication engine—helps leading CPG’s, retailers, manufacturers, and distributors to differentiate customer experiences through dynamic Business-to-Business-to-Consumer (B2B2C) content and collaboration.
Your SmartLabel Questions Answered by the Experts
Your product content experts EnterWorks and 1WorldSync have teamed up to produce an e-book on how you can go beyond the label with SmartLabel. Let us help you get started! Download our SmartLabel e-book, and contact us for more details.