IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment

The Future of Commerce Demands Better Product Information

In the digital economy, both B2C and B2B customers are demanding more compelling, frictionless, and personalized commerce experiences. Retailers, manufacturers, and brands must deliver accurate product data to all their distribution channels to optimize the story being told around their products.

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IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment

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