SMA Member Webinar: How Product Information Drives Loyalty, Sales and Profitable Fulfillment - Wednesday, June 21 at 12 PM ET - Featuring SMA Member Brame

What it’s all about

This webinar will provide an overview of why SMA and Brame Specialty Products have chosen to implement a PIM. It will shine a spotlight on the importance of leveraging content to seize market opportunities and savings that can be achieved when companies become more dynamic and increase trading partner collaboration.

We will share tips that have driven profits in B2C and are creating new waves of sales with leading, digitally forward B2B brands.

Learn how to:

  • Contend with the proliferation of new product introductions
  • Meet consumer demands for rich media, community content, and accurate, available product information
  • Provide faster, more flexible delivery and return options
  • Use product content to reduce the incidence of returns
  • Increase ‘customer life time value’ and ‘inventory turns’
  • Drive profitability thru Product Information Management (PIM)


Randy Lane
Randy Lane
Business Development Manager
Brame Specialty Company

Chris Rowe
Chris Rowe
Director of Marketing Services
Strategic Market Alliance

Rick Chavie
Rick Chavie

Do you have 15 minutes for a chat?

That’s all it takes to begin a smooth and successful PIM transformation.

Contact us to get started.