The Fender PIM team proved they know how to rock at our recent EnterWorks Enable User Conference. Shown here performing Folson Prison Blues by Johnny Cash, the talented team joined the House Band to play live music throughout the Fender-hosted dinner and tour.

The welcome reception capped off day one of our first annual users event held in Scottsdale, Arizona.

Members of the Fender team later presented on how the company utilizes the EnterWorks Enable PIM solution around the globe to create a single view of content for a consistent, on-brand, omni-channel experience for its customers.

Click here for a full recap of the conference festivities and presentations.

Fender team performing Folson Prison Blues by Johnny Cash


Fender team performing Tom Petty Song “Learning to Fly”
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